Aesthetic AF - MedSpa Marketing & Sales Podcast
The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.
Hosted By:
Sam Varner: Business Strategist, “The Profit Coach”
Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media
What You’ll Learn:
- Proven medspa marketing strategies to attract and retain clients
- Effective sales techniques to convert consultations into paying customers
- Social media growth tactics to increase visibility and engagement
- SEO strategies to rank higher in search results and drive more leads
- Brand positioning techniques to stand out in a competitive market
- Real-world business growth insights from successful medspa owners and industry leaders
Why Listen?
- Stay ahead of the curve with the latest aesthetic industry marketing trends
- Learn how to optimize social media, SEO, and paid ads for your medspa
- Gain insights from top-performing medspa owners and business strategists
- Get actionable strategies to increase profitability and scale sustainably
If you’re a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.
Episodes
19 episodes
The Truth About Starting Your Own Aesthetic Practice with Holly Seals
In this episode of Aesthetic AF we sit down with nurse practitioner and aesthetic practice owner Holly Seals to explore her journey from nursing burnout to building her own thriving medspa. Holly shares the bold decisions that shaped her career...
From ER Nurse to Aesthetic Injector: Braidee Ireland's Leap Into Aesthetics
If you’re growing your medspa and want marketing that actually works instead of draining your energy and budget, this episode is for you. We sit down with Braidee Ireland, an aesthetic injector at Injections by Braidee, for a real conversation ...
What the Numbers Say About Your Medspa’s Growth with Stephanie Simkins
Money talk doesn’t have to be scary.In this episode of the Aesthetic AF Podcast, Sam and Tara sit down withStephanie Simkins, founder of Harper & Faye Financial, to talk all thingsnumbers — from bookkeeping basics to scaling...
The Power of Networking with Heather Leopold: Building Connections that Grow Your Business
Networking isn’t just mingling — it’s marketing that works.In this episode of the Aesthetic AF Podcast, Sam Varner and Tara Dotson Riley of Bloom Theory Marketing chat with Heather Leopold, owner of DripBar Cinco Ranch, about how showin...
Blending Beauty and Dentistry: How Dr. Katya Kulic Is Redefining Patient Care | Aesthetic AF Podcast
This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. KatyaKulic, owner of Le Blanc Dentistry and Aesthetics in Houston, about what it’s really like to blend dentistry and aesthetics under one roof. Dr. Katya shares how her love...
How Dr. Chanique Ecby Turned Fear into a Thriving Med Spa | Aesthetic AF Podcast
This week on the Aesthetic AF Podcast, Sam and Tara chat with Dr. Chanique Eby, owner of Face Value Med Spa, about her journey from labor & delivery nurse to med-spa founder. She opens up about starting with zero clients, learning to market...
Real Estate Secrets Every Med Spa Owner Should Know | Aesthetic AF Podcast
In this episode, your host Sam Varner sits down with Todd Stanley, Partner at Practice Real Estate Group, to uncover what every medspa owner should know before choosing, leasing, or expanding their space. Todd shares insider strategies from yea...
Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11
Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med SpaIn this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things ent...
Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel - Ep 10
Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily KendelWhat if your next medspa event didn’t just “go well”… but actually brought in six figures? In this episode of Aesthetic ...
Redefining Women's Health & Aesthetics with Michelle Marlowe - Ep 9
On this episode of the Aesthetic AF Podcast, we’re joined by Michelle Marlowe, owner of Infusion Body & Skin, for a real conversation on what growth actually looks like when you’re building an aesthetic business that aligns with your...
Medspa Compliance & Costly Mistakes with Texas Healthcare Attorney Doris Dike - Ep 8
Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris DikeThe Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam Varner This episode is a must-listen for any medspa owner, nurse, or ...
The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku - Ep 7
The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7]In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyao...
Essential Legal Strategies for Med Spa Owners with Expert Attorney, Danielle Stead Blanton - Ep 6
Episode 6: Legal Must-Knows for MedSpas with Expert Attorney Danielle Stead Blanton | The Aesthetic AF PodcastIn this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Danielle Stead Blanton, founder...
Mindi's Journey Into Aesthetics: The Path from Nursing to Entrepreneurship - Ep 5
From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an InjectorIn this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path fr...
5 Tips For Elevating Your Medspa's Social Media Presence
5 Social Media Strategies for Medspa SuccessYour social media might be sending the wrong message about your medspa—and it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam br...
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee BlackEpisode Summary: In this episode of the Aesthetic AF Podcast, we’re joined by Ashlee Black, an ex...
How DIYing Your Medspa Could Be Costing You More Than You Think
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley discuss the hidden costs of DIY in your MedSpa business. The conversation explores why new business owners often fall into the DIY trap, the importance of profe...
Building a Medspa: Brittany Bowles on Growth, Marketing, & Client Connection
Finding Success in the MedSpa Industry with Brittany from Mind & Body Med SpaIn this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Brittany, the co-owner of Mind and Body Med Spa in Versailles, ...
Introducing: The Aesthetic AF Podcast – Marketing, Sales, & Profit Strategies for Medspas
Welcome to Aesthetic AF, the podcast designed to help medspa owners and aesthetic professionals scale, attract high-value clients, and boost profitability.Hosted by:🎙 Sam Varner – A seasoned profit strategist with 16+ years in...