Aesthetic AF - MedSpa Marketing & Sales Podcast

Medspa Compliance & Costly Mistakes with Texas Healthcare Attorney Doris Dike - Ep 8

• Tara Dotson Riley & Sam Varner • Season 1 • Episode 8

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Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris Dike

The Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam Varner 

This episode is a must-listen for any medspa owner, nurse, or aesthetic business leader looking to protect their business, reputation, and license. Tara and Sam sit down with Doris Dike, founder of Dike Law Group, PLLC, a healthcare attorney who works with providers and medspa owners across Texas.

We dive deep into:

  • Why copying what your friend’s medspa is doing could land you in serious legal trouble
  • What documents are non-negotiable if you're running a medspa
  • How delegation agreements and MSOs (Management Service Organizations) work
  • The right (and wrong) way to use client photos in marketing
  • What to know before opening a second location
  • What happens when you actually get audited by the TMB or other boards
  • How to handle client complaints before they turn into board complaints or lawsuits

This isn’t just legal theory — Doris has seen it all, and she’s sharing the hard truths medspa owners need to hear. If you're in aesthetics, this is your reminder to stop winging it and get your legal foundation solid.

  • 00:24 Common Legal Mistakes in Med Spas
  • 02:17 Essential Documents for Med Spas
  • 03:17 Understanding MSOs and Delegation Agreements
  • 08:25 Importance of Patient Consents and Liability Waivers
  • 10:56 Using Client Photos & Marketing Waivers Legally
  • 13:29 What to Know When Scaling Your Med Spa
  • 15:49 Audits, Compliance, and Real-Life Legal Battles
  • 19:12 Handling Negative Reviews & Client Complaints the Right Way
  • 23:06 Doris’ Final Thoughts + How to Work With Her


Connect with Doris 👇 


Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

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About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

__________________________________


Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa...

Aesthetic AF Podcast - Doris Dike

Sam Varner: [00:00:00] Welcome to the Aesthetic AF podcast. Today we have Doris Dike here to chat with us. So welcome Doris. Thanks for joining us.

Doris Dike: Thank you so much for having me. I, I'm blessed to, uh, share my experiences with you guys.

Sam Varner: Let's talk a little bit about what is the number one legal mistake you see Med Spas doing in your practice?

Doris Dike: I think the biggest mistake I see Med Spas doing, and I, I don't wanna come down on anybody, but a lot of med spas will do things because their friend did it. So they'll say, Hey, well I don't think that all this is necessary. There are millions of med spas down the street doing it this way. Why do I have to do it?

Doris Dike: And they'll come to me, they'll see something online, they'll get scared, they'll come to me and they'll say, okay. And I'll go through the, you know, the legal parameters and they'll, they'll say, Ugh, [00:01:00] well everybody down the street does it this way, so why do I have to do it that way? And I think that, you know, if I don't represent you, you can do what you wanna do, whatever.

Doris Dike: But Texas, I always tell people it's kind of a wonky state. Like it's a state where regulars actually pay attention. And this whole notion that just because. You don't think, or your friend did it that way, is is not the reason that you should just do kind of follow suit. 

Sam Varner: Yeah. Mm-hmm. Yeah. It doesn't offer you much protection.

Sam Varner: If you end up in that regulatory problem and they say to you, well, what were you thinking? And my friend did it is not gonna be much of a defense. 

Tara Dotson Riley: No, exactly. You don't wanna be the one that they make the example out of either. So. Have your ducks in a row. 

Doris Dike: Yeah. Yeah. I mean, and I, and I get it, it, it makes sense to me because, you know, you think that you can kind of fly under the radar, but, you know, meds sponsors are becoming a very popular thing.

Doris Dike: Uh mm-hmm. You know, a lot of people wanna get in the [00:02:00] industry, everybody wants to look good and, you know, if you're a nurse or a doctor or a PA or whatever, you're probably really good at your job. So, you know, having all these legal things that you have to do just kind of seems cumbersome, but. Yeah. TMB 

Sam Varner: is aggressive.

Sam Varner: Yeah. What do you think is one document that every med spa needs No exception? Ooh. If there's just one, I don't know. Maybe you have a list of like, actually there's 12. 

Doris Dike: Well, it, you know what that's, it's an interesting question. I think it depends on who I'm speaking to. If I'm speaking to a nurse and the nurse owns her business, then I might say a management service organization.

Doris Dike: If I'm speaking to a doctor, doctor owns a business, but he's doing a bunch of other things, I would say making sure you have a good delegation agreement between yourself and the rest of the people who you're delegating care to. So it, it just depends on who I'm representing and how the business is structured, but.

Doris Dike: Those are the two things that I would say if I'm [00:03:00] not a doctor, I'm gonna need a management service organization agreement. If I am a doctor, I'm gonna need a delegation agreement and a very strong one.

Sam Varner: I'm just thinking of the audience members that might be very new in the industry or even Oh, in the contemplation phase.

Sam Varner: Can you explain those two documents with a little bit of detail just so they understand? At what the relevance is and what it does, what it protects them from, essentially. Okay. Thank you for giving me that opportunity. 

Doris Dike: If I am not a doctor, right? Let me go back. The state of Texas does not allow non-physicians to own medical practices.

Doris Dike: Full stop. That is something that I tell people and they want to argue with me about. I'm like, look, in some other states, you can do what you want, but Texas is very particular in that. Only a medical physician can own a medical practice and a MedSpa is a medical practice. If I'm [00:04:00] putting stuff in someone's face, I mean, it's a medical practice.

Doris Dike: Even though it's beauty, it's it's medical practice. So to get around that, often practitioners will, and this is very legal, they'll set a management service organization, which essentially says. I can't, I don't have a license to practice medicine, but I can run a business. I can own the equipment and hire staff and handle hr.

Doris Dike: I can do all the business aspects, and I'm gonna let the doctor handle the medical aspects under, you know, hiring other people. So you can, an esthetician, a nurse, a pa, or whoever, doesn't matter. I have clients who are just. Awesome business people who are not medical at all, who own the business side of the business.

Doris Dike: So you need to have that in place because there are so many regulations around like who can own how money is distributed? Like that has to be set up, right? So that is the thing. I'll tell [00:05:00] any perspective client for free. And then if I am a doctor and I own the clinic and I'm like, okay, I wanna have my own clinic, whatever.

Doris Dike: It's not likely that the doctor's gonna do all of the clinical work, right? They'll likely hire a nurse, a pa, or whoever. You want, that doctor needs a delegation agreement that fully delegates what each person is going to do under the scope of their licensure. And for this provider, it's important that that's clear because you might be out of town or you might go somewhere and you wanna make sure that they're following that order and that nothing happens.

Doris Dike: Um, oftentimes there might be some discrepancies between the parties as to what. I said you're allowed to do and what you're actually doing. So you want that written down so that the doctor has some backing. Then there's no confusion again between 

Sam Varner: the parties. Right. Okay. So that's protecting the doctor from somebody taking [00:06:00] a little too much authority of their own and starting to do something with a patient that they're not actually legally able to be doing.

Doris Dike: Yeah, I mean, at the end of the day, um. If anything comes down, it's both parties. We're gonna go against the board, it's gonna be the doctor, because it's his practice, his clinical piece. And they're gonna have to explain, why did you let this receptionist give us injection? Let's say that right? Okay. We're gonna look back at that delegation order and say, is this something that you allowed them to do?

Doris Dike: Or did they just go rogue? Um, and that doctor will always be accountable. And then on the business side. You wanna make sure that you can go up against the Texas Medical Board because the one thing I'll say, this whole notion about, um, oh, the person down the street is doing it like that, I don't have to do that, is that, I don't know what is in the aesthetic industry that people report on each other, like they report on each other.

Doris Dike: And you might, might be under the radar [00:07:00] until you become a competitor to someone else and they see that you're doing things. It's not right. They can look at your website and they can see that things are not kosher and they just anonymous anonymously report. And now you've gotta answer all these questions.

Doris Dike: And we have seen people have to submit their organizational documents to the state. So there is no, oh, it won't be me and this person down the street. It could be you, depending on who it is. A patient, a competitor, anybody could report to you. 

Tara Dotson Riley: Yeah, a wife, 

Doris Dike: a husband. That happens too. 

Tara Dotson Riley: That's actually something that I've been telling my clients as we start doing more social media and all of that for their med spa.

Tara Dotson Riley: I'm like, make sure whatever is in this video is 100% compliant with. What you're supposed to be doing most of the time, like they're doing everything they need to be doing all the time anyway. But even if it's as simple as like, oh, sometimes I lift my glasses up to look at a certain thing, don't do that.

Tara Dotson Riley: If you're not allowed to do that in the video because [00:08:00] someone could report you and because it is such a competitive industry, I feel like that's going to happen a lot more. They're trying to weed out their competition and it's not the right way to do that, but it happens. Unfortunately. It happens. 

Doris Dike: It happens.

Doris Dike: And I think that people are blind to think that it does. And I mean, it's unfortunate, but like business is dirty and people will do it. Yeah. 

Tara Dotson Riley: You gotta protect yourself. Yeah. Yeah. Okay. Um, so how do you suggest that Med Spas handle like patient consents and liability waivers? 

Doris Dike: So I'm a believer in getting the patient to consent to everything that you are offering them.

Doris Dike: You want it in writing that they understood what you were performing and who was performing the services. So it needs to be in writing and needs to be detailed. Um, and some people might not make that, that detailed. I, I don't agree with that. Um, I wanna say in 2021 and. Was like a med [00:09:00] spa slash IV business.

Doris Dike: And um, a patient was given a saline or some IV and they were given too much salt. It was a radio personality and she died and that's when TME kind of got really crazy in the state of Texas. Um, but I can imagine she didn't consent to a non-provider offering her medical care. I can bet your bottom dollar.

Doris Dike: She didn't consent to the wrong mix being given to her. Like there you want to. Outline, I'm consenting to this, not this nurse, but a nurse. Uh, whoever's offering the care what they're giving and making sure that they know. 'cause people can get sick by stuff, right? People have allergies, so you need to.

Doris Dike: Outline and the patient needs to, at least you gave it to them. They can read it and they check off on it so that if anything happens, you can say, well, I asked them if they had any allergies. They consented to receiving care by our clinic and our providers, and they consent [00:10:00] it to. This mix, but it's really bad if you don't have that because now the family can, I mean, they can already sue you for wrongful death, but now it's negligence.

Doris Dike: And it's malpractice on the doctor. Yeah. It's all these things because you just couldn't, you didn't wanna spend the time or the money to get this thing done. 

Tara Dotson Riley: Yeah. Well, and then it's also kind of a stopping point for ensuring not only that the practice has all of their. Protections, but then also the consumer because they're forced to at least take a step back and be like, okay, this is what I'm consenting to.

Tara Dotson Riley: And they can read it or not. But it's, I think, good for both sides to have that absolute, absolutely. And again, 

Doris Dike: I'm gonna reiterate, people have allergies. We don't know the allergies they have. It gives them the opportunity to read what you're giving them. I mean, people have crazy allergies. Yeah. You just wanna give them an opportunity to consent to that.

Tara Dotson Riley: And then, um, actually leading into the marketing side of that. What about using client photos and like the marketing waiver or [00:11:00] media release side?

Doris Dike: Absolutely. Oh 

Doris Dike: my goodness. Because even, okay, so we're in med spa land, so we're not taking insurance, we're taking cash, but every state has healthcare privacy laws, every single state.

Doris Dike: So you have to make sure that you get the consent of the patient before you start blasting their picture out. Um, people don't like to always tell people they're, they have Botox or they have filler. They want to pretend they're all natural. I get it. But it's important that you get the consent of them so that if their picture goes up and it's written and they might not read it, but now you have a backing for them not to make a complaint against the state that you just took their stuff.

Sam Varner: Yeah. Yeah. So it's so critical to put those protections in place, and I think it is one of those things that can be overlooked or like. Dismissed is not important, which always seems astounding to me that it happens and it happens in every industry. It's not, it's not unique to meds, spa, or [00:12:00] aesthetics in any way, but it definitely keeps happening, right?

Sam Varner: It happens a lot. And 

Doris Dike: you know, I'm a healthcare business lawyer, so I deal with a lot of different businesses. It even happens in Google reviews. Like say you get a review that's not good and you're writing things in the response. To the patient and you're dropping their privacy information. You can't say, you, you cannot say anything that you want.

Doris Dike: Like, oh, we did this filler and this, and we did a great, like, no, you, you gotta keep it generic. You wanna defend yourself, but you, you gotta keep it generic to not expose the patient as to what procedures they, they did. 

Tara Dotson Riley: Yeah. Well, and I always say, don't have that conversation in your Google reviews. Take it outside of there and say like, I'm so sorry that you have this concern.

Tara Dotson Riley: We would love to talk to you. Here's their contact information. 

Doris Dike: Absolutely. 

Tara Dotson Riley: The end, address it there. And that's all because that back and forth is bad anyway. And then whenever you start mixing in their medical information, I just, that's not. Don't do [00:13:00] that. 

Doris Dike: It goes so south, so fast. But people get very emotional and I get it.

Doris Dike: Yes, you, you probably did do a good job. Yeah, you probably did a good job. You probably tried really hard and somebody's slandering you on the internet. It's be calm, don't, don't 

Tara Dotson Riley: make it worse than it needs to be. Yeah. People will judge your response to the slander harder than they will judge the actual slander itself.

Sam Varner: So, absolutely. Yeah. Always, always, always. So we're gonna take a little bit of a pivot, but I wanna know. For our audience members that might be at the point of scaling, so they're thinking about opening a second location. Is there anything in particular legally that going from a one clinic location to multi, what does that look like?

Sam Varner: Is there anything special we have to think about as we're growing our business and scaling in that way? 

Doris Dike: I wouldn't necessarily say there's anything necessary. Like a specific document you need to think about. I would just audit your legal documents. We've got clients who are doing, who are killing it, but [00:14:00] you know, they kind of start it fast and they're good providers and then they're like, oh.

Doris Dike: We gotta go back and do these other things. So I would spend time auditing before you get audited. Okay. I like that. That's, um, I like that line a lot. Yeah. Because I, like, I, I'm not gonna call it this amazing client, but I met this awesome client a year ago and, you know, he, he understood that he needed to do some things and he like, waited, waited, waited, waited months.

Doris Dike: Then he got audited. He, he's in multi-state and he got audited in another state and he's like, oh, everything she told me six months ago is exactly what we're getting in trouble for. Like, yeah. So we spent time helping him get together, but um, it kind of slowed down the process of, uh. Growing as fast as he wanted because we had to go and fix this and fix that.

Doris Dike: I mean, and they're still doing, they're still killing it. But, you know, some of those audits and those fines can be a [00:15:00] lot. So if you have this idea that you want to go really, really fast, just hire someone just to go through it, everything to make sure you have everything that you need, um, there is this idea that we have everything, everything is going fine.

Doris Dike: Why do we need it? You, you really do. Because again, it, it can happen. 

Sam Varner: Well, and the consequence, I think too of like, I'm gonna bypass it or I'm going to delay it six months. You are, you're playing Russian roulette with the idea that you might be the person who gets targeted and maybe it's in one state, but then maybe they're like, Hmm, we need to talk to the other state.

Sam Varner: Like all of a sudden, well, they do, you lose your business. They do talk 

Doris Dike: to the other states. I, that's something that people do not know. Yes. They they talk to the other 'cause they know it's the same business. So you're doing the same thing. Yeah. So, um, yeah. 

Tara Dotson Riley: Yeah. So on the auditing side, whenever they do get audited, is there downtime within business alongside the fines?

Tara Dotson Riley: Or I guess what is A little bit, no, 

Doris Dike: I mean, and I think if you're big enough you might be able [00:16:00] to pay a fine, but I don't know, A lot of businesses do not have, you know, a crazy $300,000 just sitting around, you know, for a fine. So yeah. Um, when you're dealing with audits. Also that you're dealing with multi licensing members, right?

Doris Dike: We're dealing with TDLR, we're dealing with Texas Medical Board. We might be dealing with the nursing board, we might be dealing with the Department of Health. You have a lot of different bodies that you're dealing with. So also if, and you might get audited in one body, who can tri, not even another state, trigger the other ones and say, Hey, right, they're doing this.

Doris Dike: Hey, have you had a chance to look at. These other things and outside of the med spa industry, I had another client, that's exactly what happened. She got audited for one thing and they told everybody, they told cop Texas Comptroller. They told Texas Medical Board. They told and, and it just shut her whole business down.

Doris Dike: She was shut down for six months. Wow. Mm-hmm. Yeah. Yeah. [00:17:00] And that was based on an employee complaint, an employee. Ratted her out who was really upset at her and they just went to town at her. Yeah. 

Sam Varner: I think that touches on so many things, right? Like it is at the basis, how are you treating your employees?

Sam Varner: How is that agreement going? Now, you can always still end up with conflict with people, but I. Leaning into being a really good boss, leaning into making sure you have all your things organized on the HR side, super critical. 'cause people are vindictive. People can get very angry and frustrated when they feel like they're not being treated well.

Sam Varner: Um, but then also looking at having your finances in a position that as a business you're growing. Okay, that's great, but having enough of a bankroll sitting there that if you do have to shut down, if you do have a fine to pay. Just functionality of having cash in the business in order to cover unexpected.

Sam Varner: Ideally, they're not in these forms, right. But we just go back to, again, [00:18:00] that fiscal management of your business and making sure that you have cash available for the unforeseen. Yeah. Right. 

Doris Dike: Yeah. Well, I mean, but that's why I, I try, when I have some of my consults with my prospective clients, I'm like, as much as you don't wanna spend on legal, it is really important because, I mean.

Doris Dike: When you have an audit or you get shut down, I mean, you are shutting down, you're making no money, and now you're also hiring a lawyer to help you, which is way more expensive than just getting it started the right way first. Like, yeah, I mean, I would say that that client, I mean, every day I'd be on the phone with her and she'd be in tears.

Doris Dike: Like, I, this is how I feed my family. This is how I take care of my, you know, I'm like, I know, I know, but there's nothing to do with that point. This what this board is saying. This is what this person is saying. Yeah. 

Tara Dotson Riley: Go. I'm sorry. Oh no. Like there's just, once it gets to that point, there's nothing to do other than fight the fight and move forward.

Tara Dotson Riley: But yeah, I would not wanna gamble the entire business over that. 

Sam Varner: Yeah. I think always keeping in perspective that [00:19:00] the legal cost to set it up properly at the beginning are pennies on the dollar than fighting it. When you've put yourself in a situation of disaster. Yeah. Yeah, yeah, absolutely. How do you think Med Spa should be dealing with negative complaints?

Sam Varner: So we know we wanna take and make sure we're careful with HIPAA and that sort of thing, but what else does it look like from the legal perspective when we have client complaints? 

Doris Dike: Ooh, that's a really, really good question, Sam. Um, first, I, I take them very, I think you need to take them very seriously because what I find with meds, spas, and, and really any medical practice is that, um, again, providers get really emotional about it.

Doris Dike: 'cause some of the complaints are so frivolous. They're so frivolous. They're so silly. But. Patients if they feel like they're not treated the right way. I'm talking about they didn't like the way your front staff spoke to them. Mm-hmm. 

Sam Varner: They will 

Doris Dike: report you like this. 

Sam Varner: Mm-hmm. 

Doris Dike: And, [00:20:00] um, you, as soon as you hear a complaint, you want to be, you don't wanna, you don't want to, uh, agree with them, but you wanna apologize for their bad experience and you wanna try to make it better immediately because we're trying to prevent them.

Doris Dike: For, because right now it's an internal complaint. We're trying to keep it internal before they go to a board. Right. I've seen people get complained about 'cause they didn't get their medical records quick enough or they got, they wrote a complaint because you didn't fill out, this is for like a medical practice.

Doris Dike: You didn't fill out FMLA paperwork for them to be off work fast enough. I mean, they, they complain about. Everything. So, um, and I know it seems frivolous, but you are up against the board explaining yourself, and again, those are legal fees. Like it's a lot easier to calm somebody down internally and a lot less expensive [00:21:00] than it is to now hire an attorney to go to the board.

Doris Dike: 'cause the board is gonna take it seriously. They're gonna take what they're saying is true. Um, which is unfortunate. I'll say that. Texas Medical Board, Texas Nursing Board, TDLR, they, they, they, they do care about their licensees, but I'll say that they really listen to the perspective of, um, the patient.

Doris Dike: They really, really do. They're not your friend when you go up against them, they are, they're just not, they're not your friend. So you, you wanna prevent it from getting there. 

Sam Varner: Yeah. 

Tara Dotson Riley: Okay. Well, and I think having that in mind will really change the mindset of like getting to that point, like knowing that they're not there necessarily to have your back, but to have the patient's back.

Tara Dotson Riley: So make sure that all of your things are in place. And then also knowing that I think a lot of people just wanna be heard. They just wanna feel seen and feel heard. And if you can just stop it at [00:22:00] this level and whether it's however you handle it, however, whatever makes sense in that situation. But like being able to, I think keep it from escalating by just making them know, like, I hear you.

Tara Dotson Riley: I'm sorry. Here's what we can do moving forward. 

Doris Dike: And, and you would be

Doris Dike: surprised. I mean, some people might not even take it to a board. I had, again, I'm a healthcare business attorney, so I, I do deal with med spas, but other businesses, I had a, a client whose patient took it to the Dallas Morning News. Yeah.

Doris Dike: And that almost is worse. Yeah. Like when the, it was really, really bad and it was like over like a $200 fee. He, he just could not, he knew he was right for that fee, but he just could not escalate himself down to, like, you're in the paper for something really bad, like just it's $200 

Tara Dotson Riley: and how much money it's, 

Doris Dike: it's not, yeah.

Doris Dike: Yeah. 

Tara Dotson Riley: To fix bad pr, it's gonna [00:23:00] cost you a lot more than $200. Yeah. Yeah. Um, 

Sam Varner: tell us a little bit, is there anything right now, currently that you are doing in your practice that you want people to know? Anything that you're promoting or anything like that? Yeah. 

Doris Dike: Oh, that I'm promoting? Um, I wouldn't say there's not, there's anything I'm necessarily promoting.

Doris Dike: The one thing I'll say is where we're different is that if you jump on a call with me, you're probably speaking to me. I am the one that is gonna have these conversations with you, and sometimes I give up too much information on the call, but I just, I really like to have a personal connection with my clients and my prospective clients because I know that it's your business, it's your baby, it's your dream.

Doris Dike: Mm-hmm. And I wanna see it to be successful just as much as you do. So, um, I wouldn't necessarily say there's anything I'm promoting, but, um, yeah, that, I guess that's just 

Tara Dotson Riley: really it. Yeah. So what does it look like for people that are like, okay, I see you on this podcast, I wanna talk to you. What is that first step?[00:24:00]

Doris Dike: The first step is reaching out to us, um, on our website. And then someone from the team will you either call and we will book a call. We can book a free. Intake discussion. It'll be a zoom call where some people come in person and here in our Frisco office and we will have a 15 to 30 minute conversation about what you're looking to do.

Doris Dike: Now, it's not gonna necessarily be legal advice, but sometimes that just comes outta my mouth 'cause I'm the attorney and I can't help it. Um, but really it's just trying to understand your hopes, your desires and your dreams for your business, and. How can we help you get there? So after we have that call, we'll send you the engagement letter and you can decide if you wanna move forward with us.

Doris Dike: We always hope you do, but you know that. Yeah, that's it. 

Sam Varner: Okay. Okay, perfect. So as a juxtaposition to that, if you weren't a lawyer, what job would you have? What would be the thing that you spend your days doing if it wasn't lawyering? And 

Doris Dike: you knew it was gonna make, so my [00:25:00] first degree in health administration and my husband is a a, a neurologist.

Doris Dike: We have a medical practice here in the first, in the DFW metro. I'd probably be like an administrator of something, of a hospital or B, because I spent a lot of time helping him grow his business. And we are at 2 million now. But I probably would be spending more time. Growing that larger and, 'cause I really love the operations of healthcare.

Doris Dike: I think it's really fascinating because it's, it's really the business side, um, of just trying to figure out what you need to do, what metrics you need to do to make things work. And I think even the cash based businesses are so different from the insurance based businesses. They're just so much completely different.

Doris Dike: There's different marketing. I think that's really fascinating and I like to give. My clients, some of that perspective as well, because again, I do help my husband a lot, but I would probably wanna dig in more to that because I, I really think that that's the fun side. 

Tara Dotson Riley: Wow. Well that's awesome. So healthcare is truly [00:26:00] like the passion.

Doris Dike: Oh yeah. I think it's really just about how can you give the best care to your patients, but then how can you grow your business? And it's like healthcare is just so different than like. Selling a product or offering like legal care. It just, it just really is. 'cause people really need really, really, really need the care that you're offering.

Doris Dike: So how can you get them to, how can you get more patients in the door and how can you offer more care with people? So, yeah. 

Sam Varner: I love that. I really like that. I love having that dual, and I think for anybody who comes to you for legal services to get that perspective that you have, that both of those, um, is a really unique situation.

Sam Varner: So I like that. I think people would be very well served with that combination. 

Doris Dike: Mm-hmm. That's what I say because I mean, I, I, I try to give them just like practical advice as to like what actually works. In, in the real world of, mm-hmm. Of a medical practice. So 

Tara Dotson Riley: yeah. What would you do? If I could do anything, I know what I would do.

Tara Dotson Riley: I would [00:27:00] be a travel vlogger. Ooh. 

Sam Varner: Okay. Well, I mean, that opens up a world of possibility. I wasn't even thinking about, 

Tara Dotson Riley: um, a travel vlogger. Yeah, I would just travel and do my own. That would be 

Doris Dike: really fun. Mine's 

Sam Varner: boring now, man. Tara, I know. She like came up with a one. I'm like, I would be, no. You know what if I, Hmm.

Sam Varner: Maybe I would have like a little coffee shop. I would bake. I would try and learn to bake all the baking shows I watch. I feel like I would actually try and put said knowledge in my brain into my actual experience. Like in the 

Tara Dotson Riley: mountains of Canada. Yeah, just a little cottage coffee shop. That would be kind of 

Sam Varner: fun though.

Tara Dotson Riley: That would be, yeah, 

Sam Varner: it would be the continual, like what I do anyway. Right. Which is conversations with people all day long. Mm-hmm. I could still talk shop with them, which is my favorite thing, and we just do it over coffee, which. Would make me very happy. So that feels, feels good. 

Tara Dotson Riley: That's a fun one. Mm-hmm.

Sam Varner: Well, thank you Doris, so much for joining us [00:28:00] today. I can't tell you how valuable this is going to be for anybody listening and getting the opportunity to kind of have some of those questions they don't even know they do have answered. I think this has been really, really good.

Sam Varner: So we appreciate you coming on today. Yeah, 

Doris Dike: I appreciate you guys for having me, and I really enjoyed my time. You guys have been really great and this has been fun.


People on this episode

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Sam Varner

Host
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Tara Dotson Riley

Host
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Doris Dike

Guest