The Aesthetic AF Podcast is for med spa owners and industry experts looking to scale, gain visibility, and refine their sales and marketing strategies.
Hosted By:
Sam Varner: Business Strategist, “The Profit Coach”
Tara Dotson Riley: Digital Marketing Expert, Owner of Tara Lynn Media
What You’ll Learn:
Why Listen?
If you’re a medspa owner, aesthetic injector, or beauty entrepreneur looking to grow your business, build brand authority, and boost revenue, subscribe to the Aesthetic AF Podcast today.
Sam Varner is a profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley is CEO & Founder of Bloom Theory Marketing, specializing in digital marketing, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
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At Bloom Theory Marketing, we are more than just a social media and marketing agency—we are your strategic growth partner. Our team specializes in SEO-driven content creation, social media management, video production, & marketing strategy, helping businesses establish a dominant online presence and drive measurable results.
Our approach is data-backed, creative, and results-driven, ensuring that every piece of content, campaign, or strategy is designed to attract, engage, and convert. We provide customized digital marketing solutions tailored to businesses in industries such as luxury weddings, medspas, home services, hospitality, and professional services.
Ashlee Black is a licensed esthetician with over a decade of experience in skincare, specializing in both holistic and medical aesthetics. A Katy native, wife, mom, and proud Fightin' Texas Aggie, Ashlee has spent nearly 10 years helping clients achieve healthier, more radiant skin.
Ashlee takes a holistic-minded approach to skincare, focusing on the connection between skin health and overall wellness. While she embraces holistic skincare, Ashlee also understands the value of science-backed solutions, offering services like chemical peels and microchanneling for those seeking more corrective treatments.
Her mission is to provide a tranquil, results-driven experience, offering expert insight, personalized treatment plans, and sustainable at-home regimens to help clients feel confident, radiant, and truly cared for.
Website: https://www.ashleeblackesthetics.com/
A Family Nurse Practitioner and Aesthetics Injector with 9+ years of experience.
Brittany Bowles, co-owner of Mind & Body Medspa, started her nursing career in the Neonatal Intensive Care Unit at the University of Kentucky after earning her nursing degree from Midway University in 2010. With a master’s degree from Eastern Kentucky University, she transitioned to primary care, caring for adults and children. Brittany is certified in non-surgical aesthetic procedures and values personal connections with her patients, helping them become the best version of themselves. As a wife and mother of three, she understands the impact of daily stress on wellness and appearance. Brittany’s dedication is to leave you feeling refreshed, confident and rejuvenated after every visit to Mind & Body Medspa.
After years of working in corporate law and seeing how many entrepreneurs were left without the guidance they needed, Danielle Stead Blanton saw an opportunity to bridge the gap between legal protection and real-world business strategy. Whether you’re a fitness studio owner, a growing brand, or a visionary entrepreneur, Danielle provide custom legal solutions and proactive strategies designed to help you protect what you’ve built and scale without fear.
DeAnna is the visionary force behind HOLOS MedSpa. She holds a Master’s in Nursing, is double board certified as a Family Nurse Practitioner by both ANCC and AANP, and is a Certified Aesthetic Nurse Specialist (CANS). DeAnna’s extensive qualifications enable her to provide treatments that are not only safe but also tailored to each client's unique aesthetic goals.
DeAnna is dedicated to empowering clients to embrace their natural beauty without conforming to passing trends, focusing instead on enhancing individuality through safe and evidence-based practices. Known for her honesty and approachability, she fosters a welcoming environment that encourages open communication, ensuring that clients feel comfortable and supported throughout their aesthetic journey.
At HOLOS, under DeAnna’s leadership, the focus is on delivering subtle yet impactful results, with a commitment to safety and personalized care at every step.
Doris Dike is a healthcare attorney and the founder of Dike Law Group, PLLC.
With a background in health administration and experience as a former compliance officer and chief legal officer, Doris brings over a decade of insight into healthcare regulations, contracts, and provider protections. She represents physicians, medspas, clinical labs, and healthcare professionals across Texas, helping them navigate compliance, audits, and legal risks. Doris also co-owns a healthcare business with her physician husband, giving her a unique, practical understanding of the day-to-day challenges providers face. Whether it’s delegation agreements, patient waivers, or responding to the Texas Medical Board, she’s the attorney you want in your corner.
Connect with Doris 👇
Affectionately known as Dr. C, is a native Houstonian and a family nurse practitioner. She has always had the passion to care for others, physical and well-being. Dr. C has experience in women’s health, non-surgical medical procedures that include laser hair removal, injectables, and IPLs, and family health. When she was younger, she suffered from acne and the hormonal growing pains of becoming an adult.
Dr. C dreamed to one day own her own MedSpa where she could give the experience like no other to each individual wanting to improve their inner and outer self. That dream has finally come true and she founded Face Value Wellness & Spa (previously Face Value MedSpa). Face Value Wellness & Spa values each individual and the skin they’re in by nurturing and maintaining the person as a whole inside and out.
Dr. Jacinta Anyaoku is Board-Certified in Obesity Medicine and a Diplomate of the American Board of Obesity Medicine, ABOM
Owner of Hibiscus Aesthetics & Wellness
Philosophy
Dr. Anyaoku takes a collaborative approach to patient care by assessing each patient’s individual needs, establishing a strong rapport, and tailoring personalized care regimens to help patients reach their healthcare goals. Instead of simply offering cookie-cutter treatments after a rushed consultation, she listens to your concerns and goals, understands your lifestyle, and structures a long-term treatment plan that helps you lead a healthy and fulfilling life. She takes an integrative approach to healthcare and places equal emphasis on direct primary care, preventative care, and aesthetic wellness.
https://www.hibiscus.health/about/dr-jacinta-anyaoku/
Meet Emily Kendel, a Business coach and Aesthetician with 20+ years of experience helping med spa founders simplify their operations, price for profit, lead powerful teams, and feel confident in every business decision.
Heather Leopold, owner of The Drip BaR Cinco Ranch, cares deeply about educating people about the wellness space. At The DRIPBaR, they focus on proactive wellness through IV vitamin therapy, Quick shots, HaloTherapy (salt sauna), RedLight Therapy, FullScripts oral supplements and Medical Weight loss programs, helping our clients feel energized, stay healthy, and recover faster.
Holly Seals, FNP-C, is the founder of Seald Aesthetics with over a decade of experience blending medical expertise and artistry. A former cosmetologist, she went on to earn her BSN from Texas Tech and her MSN from Frontier Nursing University. Holly specializes in full-face rejuvenation using neurotoxins, fillers, and regenerative treatments, prioritizing safety, education, and natural, balanced results for every patient.
Dr. Kulic is a dentist specializing in comprehensive dental care and aesthetic anti-aging treatments. By combining advanced dental techniques with non-invasive facial procedures, she creates natural, youthful results that boost confidence.
A graduate of the University of Houston and UTDB, Dr. Kulic is accredited by the American Academy of Facial Esthetics and recognized for her academic excellence. She prioritizes preventive care, biocompatible materials, and personalized treatment plans for lasting, beautiful outcomes.
Outside the office, she enjoys traveling and spending time with her husband and two children.
Mindi Mattheus is a highly-skilled, board-certified adult geriatric nurse practitioner with training in internal medicine and cosmetic dermatology specializing in facial rejuvenation. With her artful work and conservative techniques, she helps patients achieve facial harmony while preserving their natural beauty and creating an “untouched” look. Mindi is passionate about educating patients on skincare, preventative treatments, and corrective treatments to create meaningful changes for those seeking anti-aging solutions.
Stephanie Simkins is a retired Financial Advisor with over a decade of experience in the finance industry. She started Harper & Faye Financial because today’s business owners aren’t just looking for someone to plug in numbers. They need strategic, high-touch financial support that’s tailored to their unique operations. Harper & Faye provides personalized bookkeeping and CFO services designed to meet you where you are—whether you're building the foundation of your business or preparing to scale to the next level.
Todd Stanley grew up in Houston, finished high school in the Bay Area, and earned a Journalism degree from UT Austin. After 20 years in outpatient surgery—ultimately a national VP—he moved into commercial real estate in 2021, specializing in healthcare and med spas. Clients call him professional, clear, and proactive; he explains leases, TI, and CAM in plain terms, guides without taking over, and keeps momentum with crisp next steps. His healthcare background helps teams avoid pitfalls. Todd lives in South Austin, enjoys golf, Bay Area sports, and wake surfing, and is dad to Casen and an Aussie named Buster.
Bachelor of Journalism from the University of Texas at Austin. With 20 years of experience in the outpatient surgery center industry, Todd brings a deep understanding of healthcare professionals’ unique needs to his work in commercial real estate. Known for his professionalism, clear communication, and structured approach, he helps physicians and practice owners navigate complex real estate decisions with confidence.