Aesthetic AF - MedSpa Marketing & Sales Podcast

Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11

Tara Dotson Riley & Sam Varner Season 1 Episode 11

Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa

In this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things entrepreneurship, burnout, growth, and marketing in the aesthetics industry. DeAnna shares her real-world journey from working under a plastic surgeon to opening her own thriving practice — and the many lessons learned along the way.

If you're a medspa owner, aesthetic provider, or beauty entrepreneur navigating your next big move, this episode is packed with relatable truths and strategic gold.

00:00 Introduction and Guest Welcome

00:17 Inspiration Behind Opening a Med Spa

01:23 Transition from Previous Job to Med Spa Owner

03:16 Challenges and Realities of Running a Med Spa

06:17 Marketing and Social Media Struggles

09:46 Sales and Client Relationships

12:56 Future Plans and Expansion

22:31 Advocacy and Legislative Awareness

26:57 Conclusion and Final Thoughts

Whether you're building a new medspa or trying to scale sustainably, DeAnna’s honest perspective will resonate, and inspire you to keep pushing forward.


Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas

Learn More About The Podcast or Apply to be a Guest: https://aestheticafpodcast.com/

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About The Hosts 🎙

Sam Varner –
A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.

Tara Dotson Riley –
CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.

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Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.

🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.

✔️ Stay ahead with the latest medspa...

Tara Dotson Riley:

Hi everyone. Welcome to the Aesthetic AF podcast. Today we are here with Deanna of Holos Meds Spa. What inspired you to open your med spa?

DeAnna Maher MSN, FNP-BC, CANS:

That's a loaded question. Okay. So I think that. I've always had a entrepreneurial spirit. I was raised, my father was an entrepreneur, serial entrepreneur, my entire childhood and any job that I've ever had, I look at it like, what, how would I want to run this business? How do, how would I, if I was the CEO, what would I wanna do? Now that gets a little difficult, right? If you don't, you're not the ultimate one calling the shots. So I might have all these great ideas and then I'm not able to, carry them through, right? So, I just got to middle age 47, 48 this year, and I thought it's either now or never. I. Clearly I'm not going to feel fulfilled until I, give this a whirl.

Tara Dotson Riley:

Okay. So what were you doing, a little bit before you opened your med spa and what was that like, final decision of like, okay, it is time now, and what were the first steps you took?

DeAnna Maher MSN, FNP-BC, CANS:

Yeah, so I was working with a plastic surgeon in Sugar Land. I was doing the, injections, chemical peels. I really wanted to grow the aesthetic portion of the business and I just wasn't feeling like I had necessarily the support. And it wasn't like, oh, you need to be doing more with less. It was just like, no, you're okay. Hanging out and doing some Botox every once in a while, but that's just not how I pictured the role. I really wanted to, grow it.

Sam Varner:

And so

DeAnna Maher MSN, FNP-BC, CANS:

I just. Basically eventually, thought, you know what, I don't think this is gonna be the right fit for me. So I started doing a little bit of research and honestly, initially I was gonna offer to go part-time'cause I didn't wanna leave his patients, okay, because he doesn't really do a lot of injections. He does, I just didn't wanna leave him in the lurch. I've known him for 20 years and, that's just not my personality. But that wasn't an option. He wasn't feeling that. So, it went from zero to a hundred real fast. I basically had the, the works, in the background going really slowly just figuring it out. And then, the role ended there and within three weeks I was open.

Tara Dotson Riley:

Wow.

DeAnna Maher MSN, FNP-BC, CANS:

Yeah. I

Tara Dotson Riley:

love that fast.

DeAnna Maher MSN, FNP-BC, CANS:

Yeah. Yeah. I don't do anything, normal,

Sam Varner:

You don't do it slow and steady. You're like, I'm fine. I definitely swim.

DeAnna Maher MSN, FNP-BC, CANS:

I like, I'll figure it out. I'll figure it out. Type personality.

Sam Varner:

Yeah. Okay. So how different has it been like when you're, when you were looking at what you envision, so before that three weeks, right? When you're I have an idea, I'm gonna do this. So the vision versus the reality, what have you found is what you expected? What have you found is like, oh, didn't see that coming?

DeAnna Maher MSN, FNP-BC, CANS:

Yes. I would say. I didn't picture not having control over my day, per se. Like, I feel like I'm a little bit at the mercy of, my patient schedule or I can't even describe it. I just feel like from the moment I wake up to the moment I go to sleep, I am, on my phone I'm doing something. I'm brainstorming. I am, I have all these great ideas and then I don't have the time to, follow through to carry them out or honestly, something that would take me three days to do. I can, find somebody on Fiverr or Upwork that can do it in 24 hours. Right. So I just need to, I think I'm getting better in the last month honestly, at, pushing those things that I know are not my wheelhouse. I. Sure I could figure it out. I'm not, an idiot, but it's gonna take me a lot longer than somebody else.

Tara Dotson Riley:

Yeah. I feel like the delegation piece of being a business owner is something that a lot of us don't think about beforehand, because we're like, I'm gonna go into business for myself. I'm doing this. And it doesn't really include like, oh, I'm awesome. Anybody else, I'm gonna hire these experts to help me do this because I can't do it all. Right. Right. And so it's something I think a lot of us learn. Yeah, as we're building, like we can't, we cannot do it all.

DeAnna Maher MSN, FNP-BC, CANS:

No. Like when I started to play around with for instance, SEOI was like, is this is another language. Like I am not going to be able to figure this out. So, those kind of things that once you start playing with them, you're like, okay. Yeah, that's a slap in the face. I, this is no way gonna happen for me.

Tara Dotson Riley:

Well, and I think it's learning too. How much do I need to know of this to just know that the person I'm hiring is going to be doing a good job?

DeAnna Maher MSN, FNP-BC, CANS:

Oh my God. I know. They give me the reports and I'm like,

Tara Dotson Riley:

okay. Looks good. Yeah, and I think, a certain level of like really diving in and being able to know what they're showing you is. What you're actually getting. I think there's a certain level of that's helpful, but at the end of the day, you don't need to know how. All of that is done. Right.'cause that's, how to do injections and what you do. Right. And like on the marketing side, we don't know how to do that, but we know how to sell it, so. Right. Yeah, exactly.

DeAnna Maher MSN, FNP-BC, CANS:

Like I know what, when it comes to, let's say social media or marketing or, website design, I know what I like. Right. I'm very particular about, the aesthetic that I portray, but I don't know how to. Make it right. Get it done. I don't know how to do the sauce. Yeah. I dunno how to make the sauce, but I know I like that one.

Tara Dotson Riley:

Yeah. So are there like platforms or strategies when it comes to marketing that you feel like you should be using, but maybe you haven't figured out yet? Oh, CI am

DeAnna Maher MSN, FNP-BC, CANS:

the worst at, social media, posting before and after. I am the worst, honestly. And I will, I take full blame, that's nobody's fault but my own. Because a lot of times I'm just, when I'm with a patient, I'm thinking about that patient. I am, trying to make them feel comfortable. I'm talking to them about, options. Or we're chitchatting, we're gossiping. A lot of my patients I'm really close with. And yeah, I'm just like, after they leave, I'm like, oh man, I should have asked them, to do a video or to do a, can I post your face or anything like that. And I'm also really bad about putting myself out there like to, I had to force myself today to do this, because I know it's good for me. A little bit of uncomfortableness is growth, so you have to just get yourself to do things a little bit. So I could definitely, social media, Instagram, all that, is just not. My vibe. But I know it's really important for the business and it's important to build trust with patients. They wanna see your face, they want to make sure you don't look like a freak. They, all these things that yeah. Are, important for the business side of it. So I can get myself to do it because it's for the business.

Tara Dotson Riley:

Yeah. Okay. Okay.

Sam Varner:

I, yeah, I like that. Right. I think it's, I think that's so relatable. I think there's probably, when this episode goes live and people are listening, I think there's gonna be a lot of people that are listening in their car and nodding around like, oh yeah, okay. I also find it hard to get out there and put, there's a lot of clients that we talk to that getting themselves out on camera, on social media, is both difficult because it is, people are a little bit intimidated by it and sometimes this is a bigger part is like the actual timing of it and the remembering to do it and the getting those testimonials or the b roll on the background. Right. It's also just like, if it's not. Top of mind, you don't do it. And so then you're like, oh crap. A whole week's gone by. I have no content. I still didn't get and do those stupid little videos I'm supposed to be doing or whatever. I think it's pretty, it's very common.

Tara Dotson Riley:

Well, and I think a lot of, at least a lot of the meds bone that we work with, they're not wanting to be asking every single patient about getting content.'cause they don't want it to be about that. It's not about, when you come in here, I

DeAnna Maher MSN, FNP-BC, CANS:

wanna get content from you. I'm you a survey. You go somewhere for a service, a luxury service, just 'cause everything we do is, luxury basically and not necessary, but we wanna, create an experience and then it's like, oh, can you help me? Advertise,

Tara Dotson Riley:

Yeah. Cheapens that experience in a way. Yes. Yeah. And so one of the things that I do as clients is I recommend doing a content creation day where you have people coming in that they know that is what it's for ahead of time. Yeah, that's a great idea. And a discounted service perhaps. Or if you have people that are just willing to be on camera, that's when you schedule them. And then it's one single day that you have to think of content. And ideally you have like somebody helping you do it so that you don't have to act, you're just doing your thing. Then you're not also having to remember every single week, every single day, have I taken a picture of this? Have I taken a video of that? It's like, no, I have a day for that, and I can put it inside that box and then I can just do what I do.

DeAnna Maher MSN, FNP-BC, CANS:

Yeah. I like that idea.

Tara Dotson Riley:

Yeah.

Sam Varner:

Do you find that, that I. Same. I think that the idea that, yeah, we don't wanna ask every single patient that comes in right to help me with my content, because then it becomes a little salesy, right? Starts to err into that environment. How do you find the conversations go around sales in general? Do you find sales has been easy? Has it been like a very easy transition for you to be able to talk to a client about a patient, like at about a. A plan and that's easy? Or have you found that to be tough as you've started?

DeAnna Maher MSN, FNP-BC, CANS:

Over the last nine years, I've definitely gotten a lot better about it. I still have that little thing, that. I'll say, well, this package is gonna be $3,000. Right. And then in my, I'm immediately wanting to discount it while they're mulling it over. Right?

Sam Varner:

So I've

DeAnna Maher MSN, FNP-BC, CANS:

trained myself just to shut the heck up. Yeah. Let them think about it, let them, don't put your bias my, my judgments, what I would spend my, I don't want to push that on them, and I just need to sit with it. So that I've worked on, I've had to work on, and not assuming that somebody. Doesn't wanna spend that amount of money or or can't dispen, spend that amount of money. Right? So, those are things that I've definitely gotten better at,

Sam Varner:

was it any different? Did you find, like, going from the plastic surgeon's office and kind of selling, I. Kind of not on his behalf, but like under his, let's say it's under his brand and then going independent. Did you find any shift there? Like were you more active, more like, oh, I can do this, or were you like, oh God no, I'm talking about myself. Like what, was there any shift there?

DeAnna Maher MSN, FNP-BC, CANS:

No I felt like it was pretty consistent. A lot of my patients followed me and I kept the pricing. Fairly similar. It just allowed me the freedom of bringing on more items or devices that, I felt were really important for a practice. Right? So, for instance, skincare. I think that's really important. You're doing all this work under the skin and then you know, you've got. An old dirty sheet on top of your brand new, beautiful mattress. That makes no sense to me. And if you know you're not offering something in that realm, then they're gonna go somewhere else. Right. So I think that you have to have a, and I don't, I'm not the type of practice or the type of person who wants to bring on every, like, new device, every new laser, every new, trending injectable. I don't practice like that. I don't think that honestly is. Smart or safe, but I do think you, you need to offer a well-rounded service book.

Tara Dotson Riley:

Yeah. Yeah.

Sam Varner:

I think so too. I think it's good'cause you don't know what people are gonna want and or what particular product or service is going to get the result that they're looking for. Right. With everybody coming to you with different skin types, et cetera, you're gonna need to have a diverse platform. Yeah. One different solution so that hopefully

Tara Dotson Riley:

whatever they're coming in for you can provide something for them.

Sam Varner:

Yeah. Yeah. I'm just trying to think of what direction we want to take. I feel like there's been so many things that we've talked about. I'm like, Ooh, which way do we wanna go? Yeah. When you think about growing your practice and looking like five years down the road, what's your plan?

DeAnna Maher MSN, FNP-BC, CANS:

So I definitely want to expand. Right now I'm the sole provider, right? Yep. So within five years I would like to. Have at least two locations, if not more. I don't see myself being the sole provider forever, I, yeah, I do enjoy it. I love it. But I also enjoy running a business and, that really lights me up too. So I think that eventually, maybe I'll have my little. Core group of favorites that I, see once a week, but I'd really like to, be more operational and have a couple of locations.

Tara Dotson Riley:

Yeah. Well, and you as a single person, you can only see so many patients so it limits Exactly. There's only scalability of the practice if it's just you. Yeah.

Sam Varner:

I think that's probably like, I wonder if that comes from that serial entrepreneur dad you had. Right. Like his, being like, oh no, I'm actually looking to build something that's like, I'm the CEO of a thing, not just the practitioner in a practice that you have your clients and you deal with those. Right. That's probably that was probably influential, I imagine on Yeah. Yeah. It's a bug. It's

DeAnna Maher MSN, FNP-BC, CANS:

definitely, you get the itch.

Sam Varner:

Yeah. Yeah. Yeah. That was my life growing up as well as my dad had a business and I. Would watch from the, that same kind of place of like watching him be the boss and then really looking at all sorts of businesses that I would go into the same as you were saying, is like, I could do this differently. I this, or I'm looking at this piece over here and what, so yeah. That I was like, oh yeah, I know that exact story. I think that's a great way to end up in business. Yeah. Because I think you get a little taste for it. It's like that little bite of it and you're like, Ooh, I want more of that. Yeah.

DeAnna Maher MSN, FNP-BC, CANS:

Yeah. It's exciting. Yeah, it is. And things, sometimes things don't work and sometimes things fail. And I definitely got to see how that was growing up as well. So, that's, what else are you gonna do, right? If clock in, clock out every day for somebody else, or try to build something.

Tara Dotson Riley:

Yeah.

DeAnna Maher MSN, FNP-BC, CANS:

Yeah.

Tara Dotson Riley:

Going back to the marketing side a little bit, you talked about you are doing some with SEO, you're doing some social media. What is your current most, effective strategy with actually getting leads into the door right now when it comes to your marketing

DeAnna Maher MSN, FNP-BC, CANS:

referral?

Tara Dotson Riley:

Referral? Okay. Word of

DeAnna Maher MSN, FNP-BC, CANS:

mouth. Yeah.

Tara Dotson Riley:

Okay.

DeAnna Maher MSN, FNP-BC, CANS:

Consistently, yeah. As my, when I run the reports, it's definitely the highest, is a referral program of some sort. And then I would say, what's next? Instagram, I guess would be my next one from what I remember.

Tara Dotson Riley:

Okay.

DeAnna Maher MSN, FNP-BC, CANS:

Which is hysterical.'cause it's very minimal.

Tara Dotson Riley:

Well, and it's like when you think about that, how much more. Could be.

DeAnna Maher MSN, FNP-BC, CANS:

I know. You're right. You're right out fully. I knew you were gonna say that.

Sam Varner:

You're like, yes, it's on the post here on the left. I know. It's one of those things. Yeah. Yeah. Okay. So if, besides the social media, so like besides leaning into kind of really integrating that more and more into your day to day if we were to say to you like, okay, you've got. Tara, who's marketing agency specialist, and I am all about the sales, all about the profitability. If you have an opportunity to pick our brains, is there anything that you're like, I absolutely need the answers to these questions, or I'm struggling in this area for the love, like, tell me what the next step is here.

DeAnna Maher MSN, FNP-BC, CANS:

Yeah. I would say, let's say you have a certain amount of marketing dollars a month, right? Where would you put those? Right? Would you put those in Google Ads? Would you put those in Facebook ads? Would you put those in Instagram boosting? Would hire a content director? Would what would be the most, I think bang for your buck? When I'm thinking about like, how to spend marketing dollars, what do I need to do? Like, do I advertise on, paper city or culture map, or a billboard or where's the biggest, return on investment, right?

Tara Dotson Riley:

Yeah. I think it first depends on when you're talking about marketing dollars, what is that amount? Because it might be an amount that is. Big enough to be split into a couple different areas. And it also depends on your goal. So if your goal is I need new patients in the door immediately, then I would lean more of like the. Facebook ad route. Meta ad route. And if you're like, no, I have patients coming in the door pretty regularly from referrals and all of that, but when they're coming in the door, they're having all of these questions about things that I wish they knew beforehand, or they don't even know that we have all these other services, then I would lean more on the organic social media side because there's an education opportunity there for, yeah, awareness and for what you're doing. And then like. The content creation side of putting you in front of that camera and showing you and having you talk about all these things. So I think it's two-pronged. One, how much do you have to go around? And then two, what is that goal?

DeAnna Maher MSN, FNP-BC, CANS:

Okay. That makes sense.

Sam Varner:

Yeah I would say the same. Like I would agree with that, and I think it would be, my question to you would be probably on capacity right now. So if you are a solo. Practitioner, how much capacity do you have until you do not have the ability to? Right, because the problem is if you leaned into, like, let's say you go the meta a route, right? And you get a bunch of new people in the door that are new patients to you can you service how many can you service? Like what is that gap right, that you currently have, if any? And if that's the case, if there's not a gap, then it's actually becomes, okay, I need a strategy for how do I build more capacity. Like it's actually that growth piece becomes. Let's not turn on the tap before we have space for that water or it's that educating and getting people to be more dollars per transaction. So that expansion of services for current clients or their referrals that they're coming and they're saying like, oh yeah, when I go, I see and I get this, and this, and that transaction point becomes a much higher price point per patient, and that makes sense too.

DeAnna Maher MSN, FNP-BC, CANS:

Work smarter, not harder. Yeah.

Sam Varner:

Well, because it is much easier to love on the people that are currently coming if you're at a full book, right? So if you have a full book right now, leaning in and getting them from being like a$500 patient to a thousand dollars patient is a much easier route for you, even though it doesn't always feel like that, but it is. Then finding another $500 patient. Right. So, and especially if it's like I can entice them, but I can't have them come in until for three weeks'cause I'm booked that novelty. When you don't have that rapport with them, won't, it won't hold for long enough. They'll go elsewhere. Yeah, you're right. Yeah. It's a little bit of that like chicken and egg problem of Where are you? Exactly. And then what's that next thing that you're trying to do? Yeah. Yeah. Does anything jump out? Like when we're saying that, are you like, oh, I'm this person, like I'm at this stage, or no. I

DeAnna Maher MSN, FNP-BC, CANS:

definitely would like new patients. I. My, my previous patient population was in Sugarland, and now I'm in more, inside the loop. Yeah. So I definitely, want to grow that my patients are driving to me and I'm grateful for that. But I definitely want to build a local clientele as well.

Tara Dotson Riley:

Yeah.

DeAnna Maher MSN, FNP-BC, CANS:

And, we'll see when I feel. I can't take anymore. I can work pretty efficiently.

Sam Varner:

Yeah. It's just a matter of that day to day, right? Where you're like, yeah, my dreams are full from top to bottom, and eventually getting you to that point of expansion before, right? You're burning out, right? Like so that you're not at the point where you're like, I don't wanna see any new patients because I'm dead. Right. Right. And haven't had a holiday in quite some time. Right. We don't wanna put ourselves in that position to, yeah. Yeah. And I can see the value of really leaning into that local, because I think most of us are gonna go to service providers that we love, but also service providers that fit very neatly into that circle route that we tend to go around our homes. Yeah. Our kids schools, et cetera, et cetera. Right.

DeAnna Maher MSN, FNP-BC, CANS:

Yep. Exactly.

Tara Dotson Riley:

Yeah. Well, and if you, with you wanting more of that local traffic, then that also opens up the whole other conversation of local SEO and the potential with that. So I think there's definitely, I. A mixture of things to meet your goals As far as like, I wish there was like one single thing with marketing that was like, no, everyone, if they just do this one little thing, right? Everything's golden and you don't have to do anything else. But I think it's definitely that layered approach of different pieces working together. Yeah.

Sam Varner:

Yeah. Okay. I'm trying to think, is there anything else? Is there anything else you wanted to ask either of us today or that you wanted to chat about? About the business? To the people, to the listeners. Before we wrap up,

DeAnna Maher MSN, FNP-BC, CANS:

No, just, for nurse practitioners and PAs who have their own businesses, just to really make yourself aware of what's going on in Texas right now politically. It's super important to. To advocate for yourself and to make sure that, we're staying ahead of these bills so that, we can intervene and, help rewrite some of these crazy bills that have been almost, put on the floor. Thank goodness that last bill got rewritten. By some supporters of, I think spa Connect the owners of that company, they were able to use lobbyists and h and help that bill get rewritten. And that's a, that's an amazing thing because that how the bill was originally written would've put a lot of us out, or most of us out of business.

Sam Varner:

Yeah. Yeah. It is critical and I think that we need to. That needs to be something that maybe not everybody is thinking about that when they go into business, right? When they decide to open a med spa. Being super involved in your industry associations and being very aware of what's happening in your industry, as well as being aware of what's happening just legislatively for business owners in general. Right? So through your Chamber of Commerce and those areas we don't always think about that piece, but these things can sneak up and this year has been a good indication of that for the med spa community. It's. No joke. And

DeAnna Maher MSN, FNP-BC, CANS:

lot. Yeah. We were put on our heels quickly. Yeah. And then if we're always playing defensive, that's not the way to win a fight. So, yeah. We need to be on the offensive. And I think that, we need to work, organize a lot better especially we're, a huge state. Tons of providers, if we organized properly, we could really, do some damage. So, yeah, I think that's something that we need to work on for the next year so that when this happens again,'cause it will we're prepared.

Sam Varner:

Yeah. Is there any. Resource that you found particularly helpful in keeping yourself up to date that we can share on here?

DeAnna Maher MSN, FNP-BC, CANS:

Yes. The Texas Nurse Practitioners Association they're great. They when I reached out to them, they immediately replied back. They had a whole list of bad bills that they were working, against. So. I was able to, go in and track. You can go on and track those through that leg ledge scan Yeah. And track the bills and see where they're at. So that, that was a great resource. I know that there is a a newer organization. I think they, it's Texas Med Spa Association. And I believe that's the ones who were able to help rewrite that bill. So, those are a couple of resources. There's, great providers in, in Houston that are, advocating. We have a big GroupMe, texting thread where we're trying to keep each other up to date. But honestly I think, ultimately we need something a little more central. And a little more organized.

Sam Varner:

Yeah. No I'm really glad you brought that up because I know that's been a conversation I would say. This has been touched on in almost every interview that we've done this year, whether it's in the conversation of the actual podcast or whether it's offline in conversations we're having before and after with people. And I do think it's really important. That's one of the reasons that we do try and bring on, like there's a couple of lawyers that we've had on that have been talking about different things that are offering protection, and we wanna make sure that med spa owners are able to practice the way that they wanna practice and that they are. Doing so in a way that keeps them online with everything. There's a lot of moving parts to owning a business Yeah. That looks like this, that deals with patients in this way. Whether you are a physician doing it, whether you are a nurse practitioner, it doesn't matter. But there needs to be, you gotta stay on the right side of that.

DeAnna Maher MSN, FNP-BC, CANS:

Exactly.

Sam Varner:

Yeah.

DeAnna Maher MSN, FNP-BC, CANS:

Yeah. The ultimate goal is to protect the patient. Yeah. Pro provide great outcomes in a safe, manner. And I think that if we focus on that, then everything else should, fall in line.

Sam Varner:

Yeah. Yeah. I agree. Perfect. Well, I can't thank you enough for coming on today and joining us and chatting all about really everything. Yeah. Thanks for having me.

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